Environmental Sustainability and Tourism: Parameters of Tourist Satisfaction at Petra Heritage Site in Jordan

Abstract

The purpose of this research is to investigate the effect of (Employment quality, economic viability, local prosperity) on tourist satisfaction in Petra, with environmental sustainability serving as a moderator. Using a questionnaire-based survey, data were collected from a sample of tourists visiting Petra, and structural equation modeling (SEM) was used to analyze the data. The results show that economic viability, employment quality, and local prosperity have a significant positive effect on tourist satisfaction. However, environmental sustainability was found to have no significant direct effect on tourist satisfaction, but it moderated the relationship between economic viability and tourist satisfaction and between local prosperity and (tourist satisfaction). The findings highlight the importance of economic sustainability and suggest that environmental sustainability should be considered as a moderating variable in the relationship between economic sustainability and (tourist satisfaction). The study provides insights that can be useful for policymakers and tourism stakeholders in designing and implementing sustainable tourism strategies in Petra.

Service Quality and Organizational Excellence and Their Relationships With the Wadi Rum Protected Area Employees' Job Satisfaction

“…Nevertheless, researchers found significant links between service quality and customer satisfaction, and between service quality and repeat patronage (Chow et al, 2007); service quality attributes-tangibles, reliability, responsiveness, assurance, and empathy-have a positive relationship with customer satisfaction (Omar et al, 2016); and the right time for cooking to increase benefits and the desirable satisfaction of customers (René et al, 2019). Antony and Ghosh (2004) support the fact that in the hospitality industry, "quality of service" can affect the quality of performance, causing internal effects on processes (the workflow of the organization) and external effects through the market (employees' satisfaction and demand (Jawabreh et al, 2023b;Jahmani et al, 2023b). They are also considered a major source of performance improvement.…”

“…Staying in Wadi Rum is also a chance to learn about the Bedouin culture. The Bedouins are the local people who have lived in this desert for generations (Jawabreh et al, 2023b). Employees' ability to meet these service expectations directly influences visitor satisfaction and the perception of Wadi Rum as a world-class tourist destination.…”

Determinants of Environmental Management and Customer Satisfaction: Insights from the Umm Qais Heritage Site, Jordan

“…Numerous hospitality management companies have utilized research to explore issues affecting environmental responsibility in their marketing strategies (El Dief & Font, 2010;Jawabreh et al,2023a;Jawabreh et al,2023b;Masadeh et al, 2019;Al Fahmawee and Jawabreh,2022c). This research uses repeated different samples of industry executives, with varied responsibilities, and alternative units of analysis.…”

A Comprehensive Analysis of Coastal and Marine Tourism: Evaluating the Impact of Activities, Intentions, and Reason for Visiting on Visitor Satisfaction: The Moderating Influence of Visitor Types

“…The staff also ensures the proper maintenance and operation of the Tourists Centre facilities, utilizing it as an educational and outreach platform. The projected transition from the Aqaba Marine Park to the Aqaba Marine Reserve necessitates the establishment of a comprehensive set of training requirements that specifically cater to the needs of 15 stakeholder groups ( Pashkov et al, 2023;Jawabreh et al, 2023b;Saleh et al, 2023). The entities involved in the Aqaba region include ASEZA (all relevant Directorates), the Royal Navy, Aqaba Development Corporation, Industrial and Container Ports, Rangers "Royal Department for Environmental Protection, Universities and Research Centers in Aqaba, Hotels and Mega Residential and Touristic Developments, and Aqaba Diving Association and Diving Centers (Jawabreh et al , 2023c).…”