Environmental Sustainability of Creative Economy: Evidence from a Lithuanian Case Study

Abstract

The objective of the undertaken study is to investigate the sustainability of creative economy and present a case study providing the main findings on the linkages between creative economy and sustainable development. The in-depth literature review of the creative economy and sustainable development offered the main insights in the development of the case study hypotheses. A case study on the biggest music festival that was organised in Lithuania is provided. The findings confirm that creative economy can be environmentally sustainable, and the customers identified their clear preferences for sustainability criteria in music festivals; however, not all these preferences are properly addressed by the organisers of cultural events, as it was revealed by this case study. The results of a quantitative study show that the festival participants are increasingly expressing the need for sustainable music festivals, but organisers have not yet taken the necessary actions to address this need. It is likely that, in the near future, the festival organisers in Lithuania will have to start applying various sustainability criteria during the festivals in order to attract more visitors and generate more income from such events as well to ensure environmental safety. The practical implications of conducted study are equally important for all stakeholders, such as the community, policymakers, companies, and regulatory agencies that are concerned with the implementation of sustainable development practices.

Measuring the Sustainability of the Orange Economy

“…Many countries have opted for the implementation of policies to promote cultural and creative industries because of their capacity to generate employment [14]. Although consideration of the potential of the Orange economy as an engine of sustainable growth is quite widespread, empirically proven results are lacking [14,38]. This paper contributes to alleviating the lack of empirical studies, focused on the role of the Orange economy in two Spanish regions, with the aim of providing knowledge about the possibilities of this sector as a driver of the economy and assessing its economic sustainability.…”

“…It should be borne in mind that this is a sector that is difficult to measure because it involves numerous self-employed and part-time workers [37]. In addition, the creative and cultural sector, in its own denomination, includes activities with very different characteristics that involve different consumption of environmental resources, different forms of activity organization or human resources, among other aspects [38]. In view of this diversity, an intra-sectoral analysis of the different activities included in the Orange economy denomination seems appropriate.…”

Political Communication of Creative Society: The Aspects of Public Policy

“…The concept of creative society is ambiguously assessed by various authors (both foreign and Lithuanian). The authors analyse different aspects of creative society: creative society features and creative class (Kacherauskas, 2017;Kačerauskas, 2015Kačerauskas, , 2017Kacerauskas, 2020;Mažeikis, 2015;Stasiulis, 2015aStasiulis, , 2015bStasiulis, , 2015c, creative economy and creative industries (Kačerauskas, 2018;Kačerauskas et al, 2021), creativity (Diržytė et al, 2021;Kačerauskas, 2016aKačerauskas, , 2016cKačerauskas, , 2019, creative city (Betlej & Kačerauskas, 2021;Kačerauskas, 2016b;Landry, 2008). Rather successful attempts for political aspect research could be investigation of creative bureaucracy (Landry & Caust, 2017); academic focus of renowned urban expert Landry (2019) recently moved from creative city to creative bureaucracy (Landry, 2020a(Landry, , 2020bLandry & Ellis, 2021) -best illustrated by his annual Creative Bureaucracy Festival.…”

On the Micro-Foundations of Creative Economy: Life Satisfaction and Social Identity

“…The analysis of the relationship between creative economy and sustainable development is rather complicated due to the various definitions of creative economy and the involvement of many areas of economic activity [9]. Nevertheless, creative economy is closely related to sustainability, especially by promoting urban economic growth [10].…”

“…As mentioned above, there is difficulty locating the generalized links between creative economy and sustainable development; hence, it is more appropriate to focus on individual performance within the economy [9]. That said, the placement of the goal for life satisfaction attainment symbolizes the shift of the individual priorities and hence behaviors.…”