“…Although the importance of family firms in worldwide economies is well recognized (e.g., Prencipe, Bar‐Yosef, & Dekker, ), the relationship between family ownership involvement and a firm's level of sustainability has received less attention (Sharma & Sharma, ). Although most studies have focused on market strategy choices between family and nonfamily firms, there is a lack of agreement on nonmarket strategy choices and the extent to which family ownership leads to higher sustainability (e.g., Adomako, Amankwah‐Amoah, Danso, Konadu, & Owusu‐Agyei, ; Cruz, Larraza‐Kintana, Garcés‐Galdeano, & Berrone, ; Shahzad, Rehman, Nawaz, & Nawab, ). Several literature reviews contain inconsistent and sometimes contradictory results (e.g., Van Gils, Dibrell, Neubaum, & Craig, ) on the relationship between family ownership and environmental practice and performance.…”