2002
DOI: 10.1353/jwh.2002.0052
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Environmentalism: A Global History (review)

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“…Gam's (2011) research work shows that the relationship between pro-environmental attitude and sustainable fashion consumption is significant and positive. Most of the empirical work done in the past noticed that fashion involvement and pro-environmental attitude are opposing concepts to each other as pro-environmental attitude sponsors sustainability and ecological safety (Satya & Guha, 2002), whereas fashion involvement, on the contrary, supports a variation and novelty in cloth consumption (Solomon & Rabolt, 2004). But the current study will investigate that both variables are in fact helpful in creating a behavior for the purchase of sustainable fashion consumption.…”
Section: Pro-environmental Attitudementioning
confidence: 99%
“…Gam's (2011) research work shows that the relationship between pro-environmental attitude and sustainable fashion consumption is significant and positive. Most of the empirical work done in the past noticed that fashion involvement and pro-environmental attitude are opposing concepts to each other as pro-environmental attitude sponsors sustainability and ecological safety (Satya & Guha, 2002), whereas fashion involvement, on the contrary, supports a variation and novelty in cloth consumption (Solomon & Rabolt, 2004). But the current study will investigate that both variables are in fact helpful in creating a behavior for the purchase of sustainable fashion consumption.…”
Section: Pro-environmental Attitudementioning
confidence: 99%