Environmentalism in photovoltaics substitution, nationalism in photovoltaics rivalry and youth’s choice of solar power banks in Lanzhou
Yiru Zha,
Jiawei Jin
Abstract:Purpose
This study aims to investigate how environmentalism in photovoltaic (PV) substitution and nationalism in PV rivalry with the USA are associated with the trade-offs made by young consumers in Lanzhou when selecting Chinese brand portable solar power banks.
Design/methodology/approach
In this study, the choice-based conjoint survey was conducted to investigate mobile power bank consumers aged 18–28 in Lanzhou urban districts. A total of 2,004 valid questionnaires were collected and 1,813 sample was use… Show more
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