Environmentalist in Business Class: An Analysis of Air Travel and Environmental Attitude

Lassen, Claus

doi:10.1080/01441641003736556

Cited by 64 publications

(68 citation statements)

References 25 publications

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“…This apparent deadlock has been broadly addressed in tourism studies, and is described as the 'attitude-behaviour gap' (Lassen, 2010;Antimova, Nawijn, & Peeters 2012;Hibbert, Gössling, Dickinson & Curtin, 2013). Although widespread in discourses of ethical consumption and environmental psychology more widely (Kollmuss & Agyeman, 2002), it appears to be particularly acute in the context of tourism .…”

Section: Responding To the Dispersed Climatic Impacts Of Discretionarmentioning

confidence: 99%

Australian climate concern and the ‘attitude–behaviour gap’

Higham

Reis

Cohen

2015

Current Issues in Tourism

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. (2015). Australian climate concern and the 'attitudebehaviour gap'. Current Issues in Tourism, DOI: 10.1080DOI: 10. /13683500.2014.Australian climate concern and the 'attitude-behaviour gap' Abstract: Anthropogenic climate change poses considerable challenges to all societies and economies. One significant contributor to human-induced climate change is tourism transportation, particularly aviation. This paper addresses the relationship between climate change concerns, the energy-intensive nature of tourist consumption, and unrestrained tourist air travel behaviour in the context of Australia. Following Barr, Shaw, Coles and Prillwitz (2010), it seeks to understand public climate concern within the context of routine everyday ('home') lives and occasional tourist ('away') decision-making, with a specific focus on air travel. It draws upon 20 in-depth semistructured interviews conducted in Australia between March and June 2011. The findings highlight the contradictory nature of environmental concerns and consumption decisions in everyday and tourist contexts. This is evident in widespread domestic consumer practices that are motivated, all or in large part, by climate concerns, set against almost complete disregard and neglect of responsibility to modify existing air travel practices. Our results highlight the magnitude of the challenge involved in shifting deeply entrenched air travel behaviours despite the growing urgency of radical emission reductions. It also highlights the need to consider consumer responses to climate change not in isolation, but in relation to industry drivers and strong government policy interventions.

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Section: Responding To the Dispersed Climatic Impacts Of Discretionarmentioning

confidence: 99%

Australian climate concern and the ‘attitude–behaviour gap’

Higham

Reis

Cohen

2015

Current Issues in Tourism

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“…Socially, mobility can be a source of stress and frustration for the traveller and his/her family and can also impinge on work/life balance (Espino et al 2002;Gustafson 2006). With respect to the environment, corporeal mobility has been linked with high carbon emissions and therefore significant contributions to climate change (Gössling and Peeters 2007;Lassen 2010;Nevins 2014;Urry 2010;). In addition, it has been argued that corporeal mobility has an ambiguous relationship with career mobility (Dickmann and Harris 2005) and continuing gender inequality (Ackers 2008;Leemann 2010;Parker and Weik 2014).…”

Section: Introductionmentioning

confidence: 99%

Mobility and Professional Networks in Academia: An Exploration of the Obligations of Presence

et al. 2016

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“…Green market segmentation refers to the process of classifying consumers into segments based on their levels of environmental awareness, concerns for, and emotional attachment to the environment. Consumers in each segment may exhibit different degrees (or a lack) of environmentally friendly behavior that may require separate products or marketing mixes (Paço & Raposo, 2009, 2010. Green segmentation enables firms to better understand people who care for the environment and design suitable targeting and positioning strategies to attract them (Paço & Raposo, 2009;Laroche et al, 2001;Straughan & Roberts, 1999).…”

Section: Green Market Segmentationmentioning

confidence: 99%

“…However, airlines have devoted substantially less effort to understanding their customers' perspectives on environmental issues and how these views affect their behavior (Lassen, 2010). Previous research has demonstrated that environmental problems industry-wise cannot be solved with technical or economic measures alone and that an enhanced understanding of consumers' attitude and buying behavior is critical to airlines' environmental planning (Tikka et al, 2000;Abdul-Wahab, 2008).…”

Section: Introductionmentioning

confidence: 99%

“…First, although studies on green segmentation have been conducted in various contexts in North America and Europe (Straughan & Roberts, 1999;Vicente & Reis, 2007;Paço & Raposo, 2009, 2010Thompson et al, 2010), few has explored the consumer profiling in the air transport sector of a non-Western economy. This research intends to fill that knowledge gap.…”

Section: Introductionmentioning

confidence: 99%

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Green Market Segmentation: A Case of Airline Customers in Taiwan

Chen¹,

Tu²,

Wang³

2016

JSD

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Green marketing has evolved in line with an increase in consumers' concern with the environment. This study explores whether an environmentally-oriented market niche exists within the airline transport market in Taiwan. Based on a survey of 416 airline customers, this study uses factor analysis and cluster analysis to segment customers based on their environmental behaviors. Three distinct clusters were identified (i.e., the environmentally indifferent, the enlightened environmentalists, and the active environmentalists) and further profiled with respect to the socio-demographic, behavioral, and attitudinal characteristics. The results suggest that the segment of green consumers is large enough to warrant airline marketers' attention and the enlightened and the active environmentalists appear to represent the most promising target markets. The practical implications of the findings and future research directions are discussed.

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Environmentalist in Business Class: An Analysis of Air Travel and Environmental Attitude

Cited by 64 publications

References 25 publications

Australian climate concern and the ‘attitude–behaviour gap’

Australian climate concern and the ‘attitude–behaviour gap’

Mobility and Professional Networks in Academia: An Exploration of the Obligations of Presence

Green Market Segmentation: A Case of Airline Customers in Taiwan

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