Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems

Furukawa, Hiroyasu; Lee, Kyung-Tae

doi:10.3390/su15086703

Cited by 5 publications

(3 citation statements)

References 60 publications

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“…In the consumption context, previous scholars explained the relationship between fashion consumers' intrinsic and/or extrinsic goals and their subsequent shopping-related behaviors [44,45]. For example, consumers who are motivated more by extrinsic orientations (i.e., image enhancement, popularity, or financial achievement) over intrinsic goals (i.e., self-development, community contribution, relationship building, or sustainability) tend to prefer products and brands that show their social status [44]. Additionally, they are more likely to use brand names as a means to express their self-identity, especially in their interactions and presentations on social media [45].…”

Section: Goal Content Theory (Gct): Intrinsic and Extrinsic Goalsmentioning

confidence: 99%

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Hwang,

Sun,

Zhao

et al. 2024

Sustainability

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This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social dimensions. Among sustainability orientations, the ecological dimension had a significant positive effect on sustainable fashion consumption behavior. The research also reveals that resilient coping directly improves social and economic dimensions of sustainability orientations, but it does not significantly influence ecological orientation. This study offers insight into differentiated marketing communication strategies for retailers depending on consumers’ goals—intrinsic or extrinsic—and implies the importance of the dynamic impact of each dimension of sustainability orientation on consumers’ sustainable fashion consumption choices.

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Section: Goal Content Theory (Gct): Intrinsic and Extrinsic Goalsmentioning

confidence: 99%

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Hwang,

Sun,

Zhao

et al. 2024

Sustainability

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“…Prior research has shown that SWB is negatively related to materialistic tendencies (Brown and Kasser 2005;Lee 2019;Ohno et al 2022) and feelings of personal relative deprivation (Ohno et al 2023). Specifically, the pursuit of happiness through materialistic consumerism tends to prioritize external goals and may run counter to SWB, giving rise to materialistic desires and anxiety about status and financial success (Dittmar et al 2014;Furukawa and Lee 2023;Kasser 2018).…”

Section: Swbmentioning

confidence: 99%

Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic

Lee

Furukawa

2023

Administrative Sciences

Self Cite

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The COVID-19 pandemic has significantly impacted societies worldwide, leading to challenges in ensuring well-being and sustainability. In this context, it is essential to better understand consumer consciousness of pro-environmental products from the perspective of well-being. Therefore, our cross-national investigation aimed to explore the relationship between subjective well-being (SWB) and sustainable luxury consumption during the pandemic. We analyzed data from 800 respondents in China and Japan during the pandemic. Our findings, obtained through partial least squares structural equation modeling, reveal novel insights. First, SWB positively influences pro-environmental behavioral intentions, even in luxury fashion consumption. This highlights the potential for individuals to make sustainable choices, while indulging in luxury products. Additionally, we observed variations in the impact of subjective happiness and life satisfaction on luxury consumption between China and Japan. Specifically, the influence of subjective happiness was more pronounced in China than in Japan, indicating cultural distinctions in the relationship between well-being and luxury consumption. Moreover, our study identifies consumer novelty seeking as a mediator linking SWB to sustainable luxury consumption. This discovery provides a further understanding of the relationships explored in our study. These findings deepen our understanding of the interplay between well-being and sustainable luxury consumption, thereby informing strategies to promote pro-environmental behaviors in the luxury fashion sector.

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“…This seemed surprising, as that dominant research taking a brand management perspective suggests that sustainability considerations increasingly influence the objectives and behaviour of socio-economic actors, including governments (e.g., [1]), firms (e.g., [2][3][4]), and consumers, (e.g., [5][6][7]). Additionally, dominant research suggests that consumers respond to eco-labels, such as the RSPO logo, with improved attitudes and behaviours (e.g., [8][9][10][11][12][13]).…”

Section: Introductionmentioning

confidence: 99%

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Bey

Moosmayer

2023

Sustainability

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Sustainability labels on products improve consumers’ product quality perceptions, suggests existing research. To understand this link in detail, the interaction of attitudes towards sustainability and attitudes towards the brand are explored. Theoretically, a branding view is contrasted with moral consumer cosmopolitanism: the view that people consider sustainability issues a planetary challenge that must be met by all of humanity. The theory is tested using the case of a global hazelnut spread brand and investigating the interaction between attitudes toward the brand (branding view) and attitude toward firm-NGO collaboration (cosmopolitanism) on consumers’ intention to purchase. Stepwise moderated regression analysis is applied to a sample of 109 French responses from an online consumer survey. Analyses show that for those who rated brand attitude in the highest category (brand lovers), the effect of NGO attitude on purchase intention was negative. By theoretically integrating branding and a cosmopolitan lens, the study contributes to the nascent debate around the potential negative effects of eco-labels. The negative moderation implies that sustainability researchers take a more nuanced approach to different levels of brand attitude and that brand managers consider withholding their sustainability performance from their brand lovers.

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Environmentally Friendly Materialism: How It Is Generated and How Luxury Apparel Addresses Environmental Problems

Cited by 5 publications

References 60 publications

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Sustainable Fashion in New Era: Exploring Consumer Resilience and Goals in the Post-Pandemic

Exploring Subjective Happiness, Life Satisfaction, and Sustainable Luxury Consumption in China and Japan Amidst the COVID-19 Pandemic

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

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