In the supply chain, cold chain is a small part, usually cold chain are using for frozen foods, medical supplies, and fragile items such as, meat, medicines, ice cream, fish etc. The concept of RFID (radio frequency identification device) is tracking products/containers. This technology widely used in the cold supply chain for tracing trucks and their temperature. On the other hand, sensors and RFID is new technology, which also boost to the field of cold chain logistics. This research conducted to find the usage of sensors and RFID and their advantages. The system has many advantages to apply it and it experiences low cost of overhead. For the consideration of differentiated marketing strategy, it is a good strategy to apply this guaranteed cold chain. The LTE-A, the future of GPS and 3G technologies combined with the concept of extranet and intranet make it more transparent for the customers so that the customer can believe the products certainly. A broad and detailed standard of that system needs to be advised in detail so that the suppliers, customers and vendors can follow it bitterly and can more collaborative on the behalf of this system.