Commercial ionone alpha was converted into regioisomerically enriched γ‐ionone and γ‐dihydroionone by mean of two synthetic routes, each involving a photochemical reaction as a key step. Using visible light, oxygen and methylene blue as photosensitizer, ionone alpha was transformed in 4‐hydroxy‐γ‐ionone isomers, which were deoxygenated to afford γ‐ionone by mean of triethylammonium formate in the presence of (Ph3P)2PdCl2 as catalyst. Irradiation of dihydro‐α‐ionol acetate, using high‐pressure mercury lamps and xylene as photosensitizer afforded γ‐dihydroionol acetate, which, after purification by crystallization of the corresponding p‐nitrobenzoyl ester, was converted to pure γ‐dihydroionone. Copyright © 2007 John Wiley & Sons, Ltd.