Cities today face the challenge of achieving more participatory and inclusive urban planning. Information and Communication Technologies make it possible to have access to information on the preferences and real uses that citizens make of urban public space; activities that are not always those foreseen in the original planning of cities. This knowledge provides a new understanding of urban capabilities and opportunities that enables planning closer to citizens' needs and designing cities more intelligently and effectively. Thus, a new, more social urbanism, where the citizen is a participant and not a mere observer, is possible with the help of technology. This work studies the potential of geolocated data generated by citizens and retrieved from social networks of sport, which analysis has been possible with the support of the measurement and visualization tools offered by geographic information systems accessible online, open access cartography available on the Internet, among other resources.