PurposeTo report on a qualitative study of the views of a cross-section of union regional activists and officers on the potential of a newly developed equality representative role in promoting greater equality in the workplace. Methodology Findings are based on an analysis of interview data incorporating the views and experiences of 32 officers and activists currently promoting equality in a region of the UK. Findings Findings suggest that this is an equality initiative whose time may have come. This conclusion, however, is tempered by respondents' belief that the equality representative project can only fulfil its potential if the role is mainstreamed into branch structures, policies and processes and, crucially, that the same statutory recognition enjoyed by other union representatives is granted to the equality representative.
LimitationsThe project is at an early stage of development. Therefore, findings are based on the views of significant proponents of union equality initiatives in the region of study. Further research is needed to assess the actual impact of the new representatives as they become active in their branches and organisations. Implications There are clear implications for management in terms of allowing representatives facility time and thus sharing the potential benefits of this new source of equality expertise. For the unions, the challenge is to mainstream the new role at all levels of the union and negotiate adequate facility time for the equality representative. Originality The research is one of the few studies focussing on this new union strategy for better addressing the equality needs of their members and offers a clear insight into its potential success.Key words: Unions, equality, diversity, renewal strategy, legislation.Paper type: Research paper.
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IntroductionThe immense challenge facing the British union movement in terms of devising a credible renewal strategy is well documented in contemporary employee relations literature (Fernie, 2005: Metcalf, 2005, as is the debate around the potential for developing an equality and diversity agenda that would appeal to new and existing members as part of that strategy (Lindsay et al., 2007). Furthermore, there has been much discussion, and no little disagreement, regarding the unions' current learning initiative centred on utilising union learning representatives to support members' training and development needs as a strategy for renewal (Wallis et al., 2005;McIlroy, 2008). With these debates central to its focus, this article explores two key research questions: What are the views of full-time officers and activists actively engaged in promoting equality in one region of the UK on the potential role of the new union equality representative as part of a strategy of renewal? To what degree does the strategy used for the development of a network of union learning representatives offer a useful template for the equality representative project? It is of note that, with the exception of Moore (2010) and Hoque and Bacon (2010), the role of ...