“…, and ℎ While Sharpe (1992) recommended 12 factors, the findings of French and Fama (1993) identified that for US equities, there are three consistent and significant drivers (the market, value and size effects) implying that there are at least three distinct groupings. South African studies, including De Villiers, Lowings, Pettit and Affleck-Graves (1986), Page and Palmer (1991), Fraser and Page (2000), Scher and Muller (2005) and more recently Fox and Krige (2013) have also embraced the investment style phenomenon.…”