In this chapter, I reflect on the relationship between shame and digital traces in cases of image-based sexual abuse (IBSA) (I am thankful to Giovanni Zampieri, Dario Lucchesi and Massimo Cerulo for their invaluable help in writing and revising this chapter.). I will introduce the concept of shameful trace to describe records of diverse nature that can be used by a group of people participating in an effort to stigmatise an appearance, a conduct, an attitude or any other cause of social disapproval. Such a record is an object of shame only in a latent form. For it to become a shameful trace, it is necessary that it be shared and focussed on particular situations of moral condemnation.This is neither a purely theoretical nor a purely empirical article. Rather, I first consider a case study of moral violence against a young Italian woman, Tiziana Cantone, who committed suicide in 2016 after the widespread non-consensual dissemination of intimate images. Further, I propose a theoretical understanding of the diffusion of shameful traces as a process of concerted social action including five elements: first, the ontology of the trace; second, the actors involved in its production and diffusion; third, the temporal and spatial coordinates of the shame diffusion and the technical or social means employed in it; and finally (fourth and fifth), the cultural and normative frameworks. Finally, I investigate how social bonds and sociotechnical and normative regulations favour the diffusion of shame in cases of IBSA.