“…Moreover, this perspective allows integrating these findings with the rather different results by Rattan and Eberhardt (2010), who reported decreased inattentional blindness when the unexpected stimulus was preactivated: They primed a concept which might be interpreted as an example of motivational relevance as it had a clear social meaning. Socially meaningful stimuli are typically processed particularly intensively (see, e.g., Eimer, Holmes, & McGlone, 2003;Ito & Urland, 2005;Kanske & Kotz, 2007), which has been attributed to their inherent motivational relevance (Hajcak, Weinberg, MacNamara, & Foti, 2012;Ito & Urland, 2005). Therefore, names (as in the study by Rattan & Eberhardt, 2010) should be more motivationally relevant than color words (as in the present study).…”