“…The motion aftereffect is a manifestation of neural adaptation: viewing a waterfall selectively reduces the responsiveness of neurons tuned to downward motion, leading to imbalanced responses to static stimuli with relatively stronger responses of neurons tuned to upward motion (Barlow and Hill, 1963). Neural adaptation is thought to be crucial for sensory processing, for instance, to cope with internal noise and/or to increase coding efficiency (Andrews, 1964;Ullman and Schechtman, 1982;Barlow and Földiák, 1989;Wainwright, 1999;Clifford et al, 2000;Kohn, 2007;Webster, 2011, Webster, 2015Haak et al, 2014a). Yet under some conditions, these benefits come at the cost of aftereffects, such as the illusion of false movement, which is clearly not beneficial for survival.…”