With the rapid development and widespread application of cloud computing technology, its security and privacy protection have become important topics in research and practice. This paper aims to analyze the main challenges faced by cloud computing in terms of security and privacy protection and to propose corresponding solutions. Through an in-depth analysis of the security threats in the current cloud computing environment, this paper explores strategies in data encryption, access control, compliance, and privacy policies, aiming to provide effective security guidance and privacy protection measures for cloud service providers and users.