Economists have tended to view emissions pricing (e.g., cap and trade or a carbon tax) as the most cost-effective approach to reducing greenhouse gas emissions. This paper offers a different view. Employing analytical and numerically solved general equilibrium models, it provides plausible conditions under which a more conventional form of regulation-namely, the use of a clean energy standard (CES)-is more cost-effective. The models reveal that the CES distorts factor markets less because it is a smaller implicit tax on factors of production. This advantage more than offsets the disadvantages of the CES when minor emissions reductions are involved. (JEL H23, Q42, Q48, Q54, Q58) T here is little or no near-term prospect for any pricing of US carbon emissions (a carbon tax or tradable permits) at the federal level. But climate policy in the United States is advancing, often through a different type of instrument: intensity standards.At present, 29 states and the District of Colombia seek to control carbon emissions through a renewable portfolio standard (RPS), a form of intensity standard. An RPS imposes a floor on the share of electricity purchased by electric utilities that comes from sources deemed renewable (for example, electricity from wind farms or solar panels). It thus aims to give a boost to renewable-sourced electricity.Federal-level programs involving intensity standards have been proposed as well. Former senator Jeff Bingaman (D-NM) sponsored the Clean Energy Standard Act of 2012, which called for a nationwide Clean Energy Standard (CES). A CES is similar to an RPS, establishing a floor for the ratio of "clean" electricity (electricity whose production involves relatively low emissions) to total electricity. Typically the CES promotes a wider range of electricity sources by incorporating nuclear-generated