2023
DOI: 10.1016/j.tra.2023.103603
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Escape theory: Explaining a negative motivation to travel

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Cited by 2 publications
(1 citation statement)
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“…Positive awareness, such as knowledge of quality features or positive brand attributes, can lead to positive word-of-mouth intentions. Research conducted by (Jalilvand & Samiei, 2012;van Wee & Mokhtarian, 2023;Wedari & Yasa, 2022;Vizano et al, 2021) shows the results that food quality, service quality and atmosphere are the main determining factors of WOM. So, it can be concluded that Awareness has a positive influence on word-of-mouth intention.…”
Section: Introductionmentioning
confidence: 99%
“…Positive awareness, such as knowledge of quality features or positive brand attributes, can lead to positive word-of-mouth intentions. Research conducted by (Jalilvand & Samiei, 2012;van Wee & Mokhtarian, 2023;Wedari & Yasa, 2022;Vizano et al, 2021) shows the results that food quality, service quality and atmosphere are the main determining factors of WOM. So, it can be concluded that Awareness has a positive influence on word-of-mouth intention.…”
Section: Introductionmentioning
confidence: 99%