Cultural schemas inform people's perceptions of the hierarchical order of nations, which in turn can perpetuate the power of cultural schemas. We theorise that longstanding, western-centric schemas of development and cultural wealth are tightly linked to people's perceptions of national hierarchy. We examine European publics' evaluations of their own and other European countries across many attributes using data from the Nation Brands Index surveys. We find that European publics rank northwest European countries highest on developmental attributes and southwestern European nations highest on attributes of cultural wealth, while they rank eastern European countries lowest in both categorisations. Moreover, we show that publics' rankings of countries load to two related but distinct factors, the contents of which closely reflect schemas of development and cultural wealth. This evidence suggests that these two distinct schemas are simultaneously present in Europeans' perceptions of national hierarchy.