“…Despite the conceptual usefulness of hype-cycles, much of the literature fails to adopt them as a theoretical lens through which new technology adoption may be explored. For example, some literature acknowledges and uses Gartner's hype-cycle model (Boni, 2018;Kewell and Ward, 2017;Bruun, Jensen, Kristenses and Kjeldskov, 2017;Urquhart and Rodden, 2017;Stratopoulos, 2017;Reddy and Sharma, 2016;Bosch, 2016;Womfram, 2015;Willett, 2014;O'Leary, 2011;Bell and Loane, 2010;Chen, Chiang and Storey, 2010;Wang, 2010;Swanson and Ramiller, 2004;Ramiller and Swanson, 2003), whereas other studies make only fleeting reference to hype-cycles (Adamauskas and Krusinkas, 2017;Dainty, Leiringer, Fernie and Hartty, 2017;Gartner, Maresch and Fink, 2015;McPherson and Bacow, 2015;Roberts and Candi, 2014;Xiatong, Kauffman, Yu and Zhang, 2014;Iyer, Krishnan, Sareen and Panda, 2013;Bannister and Connolly, 2012;Ozakazi and Barwise, 2011;Au and Koffman, 2005;Fichman, 2004), and both Ciganek, Haseman and Ramamurthy (2014) and Nielsen and Fjuk (2010) merely refer to the general 'hype' that surrounds information technology adoption. Dedehayir and Steinert (2016) state that the hype cycle model has become popular model that researchers have been used to critically evaluate technologies during the key stages of their development.…”