ESIB’s Antecedents: An Analytic Hierarchy Process Application in the Manufacturing Industry in Albania

Abstract

This study examined factors that might motivate employees to engage in social innovation. The objectives of this study were to identify the relative importance of factors that impact Employee Social Intrapreneurial Behavior (ESIB) in the manufacturing sector in Albania using an AHP approach and to select the best practice that can improve Employee Social Intrapreneurial Behavior (ESIB) on a company basis in the same sector by merging a linguistic method with the AHP approach. A questionnaire was designed to collect expert viewpoints. A standardized AHP scale ranging from 1 to 9 was used in the questionnaire. Fifteen managers and experts from four important manufacturing companies in Albania (Everest Shpk., Kamëz, Albania; Lufra Shpk., Lushnje, Albania; Ajka Shpk., Lushnje, Albania and F&M Shpk., Tirane, Albania) were contacted, and eleven of them expressed an interest in engaging in our study by ranking the importance of various criteria and sub-criteria. The findings suggest that the sub-components of the internal factor, such as superior relationship quality and expected image gains, have a combined importance of 50% in the local weights in the Albanian context. The two sub-components mentioned above remain significant in the analysis of global weights, accounting for 41% of global influence. These findings confirm Hofstede’s evaluation of the Albanian culture, where the power distance dimension ranks first, accounting for 90% of the variance and thus classifying the society as very hierarchical. In such a cultural context, people accept and try to please their leaders. Furthermore, high uncertainty avoidance determines individual motivation for financial gains in an unsecure economic environment. We proposed and examined two programs that businesses could implement to boost employee participation in innovative behaviors, and the results suggest that organizations should implement a program called the Workshop. The core idea of this program is to provide monthly workshops focusing on improving humorous situations that may have positive effects on ESIB. Due to the small number of participants in this study, a future study might want to examine the viewpoints of employees as well as other stakeholders, such as NGOs or legal institutions.

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“…It consists of three parts: the primary objective or issue it's attempting to resolve, all potential answers or alternatives, and the standards by which you'll evaluate the options. By putting the decision's criteria and potential outcomes into numerical form and connecting them to the main objective, AHP offers a logical framework for making necessary decisions (11,12) . There are three levels for the AHP structure, consisting of level 0 (goal or objective), level 1 (criteria), and level 2 (alternative).…”