We describe the photophysical processes that give rise to thermally activated delayed fluorescence in the excited state intramolecular proton transfer (ESIPT) molecule, triquinolonobenzene (TQB). Using transient absorption and time-resolved photoluminescence spectroscopy, we fully characterize prompt and delayed emission, phosphorescence, and oxygen quenching to reveal the reverse intersystem crossing mechanism (rISC). After photoexcitation and rapid ESIPT to the TQB-TB tautomer, emission from S 1 is found to compete with thermally activated ISC to an upper triplet state, T 2 , very close in energy to S 1 and limiting photoluminescence quantum yield. T 2 slowly decays to the lowest triplet state, T 1 , via internal conversion. In the presence of oxygen, T 2 is quenched to the ground state of the double proton transferred TQB-TC tautomer. Our measurements demonstrate that rISC in TQB occurs from T 2 to S 1 driven by thermally activated reverse internal conversion from T 1 to T 2 and support recent calculations by Cao et al.