Essentiality of stakeholder management for university survival

Abstract

Universities are struggling to identify and analyse who their stakeholders are, what stake(s) they claim; what threats or opportunities stakeholders present; what responsibility they have towards stakeholders; and to conflate the terms "publics" and "stakeholders". Management of stakeholders entails a symbiotic and epistemological relationship between system-in-focus, stakeholders and the environment. The reductionist approach cannot assist in gaining an understanding of what stakes stakeholders claim. The identification of stakeholders, as well as their needs, must be done by a university before the priorities and relational strategies are determined for each stakeholder. As a complex adaptive system operating in complex, ever-changing, diverse and shifting environments, a university needs strong stakeholder management strategies to adapt to its own changing needs and expectations, as well as those of its stakeholders. Stakeholder salience and identification could enable universities to understand the typology of stakeholder attributes, as well as assist in defining taxonomies relevant to each scenario. In order to enable universities to respond to stakeholders' competing needs, "strong management" is required, and should include a paradigm shift to the concept of "economic rationalism" in educational service delivery. This article seeks to highlight the vital role played by stakeholder management in the long-term survival of universities.

Что Ждет Студентов После...

“…Исследователь обосновывала необходимость университетов заботиться о ключевых группах стейк холдеров и выстраивать с ними долгосрочные отношения [Slaba, 2015]. Управление отношениями со стейкхолдерами имеет, по мнению М. Ханииле, фундаментальные последствия для деятельности университетов [Khanyile, 2018] Опираясь на положения теории стейкхолдеров в высшем образовании, мы трактовали работодателей и родителей как ключевые группы интересов, оказы вающие влияние на представления студентов об успешности и выбор ими обра зовательных и профессиональных стратегий поведения. Кроме того, в качестве основы для дальнейшей дискуссии по изучаемой проблеме может выступать идея о том, что студенты при переходе к рынку труда превращаются во внешних стейк холдеров университетов и колледжей, поэтому их жизненная и профессиональная успешность важны для репутации вузов.…”

The new face of alternative assessment in accounting sciences - technology as an anthropomorphic stakeholder

“…The stakeholders' needs are used as the focus of any action and stakeholder theory has thus become a popular theory in organisations and institutions (Leisyte and Westerheijden 2014). Universities need to identify their stakeholders as well as their attributes to survive in a competitive market (Khanyile 2018). Power, legitimacy and urgency influence the significance of stakeholder claims, and as a result, stakeholders are defined as latent, expectant or definitive, depending on their influence on the organisation (Khanyile 2018;Mitchell, Agle, and Wood 1997).…”

Higher education institutions and corporate social responsibility: triple bottomline as a conceptual framework for community development

“…Stakeholders are described as the group of individuals that are interested in the business of the organization, these individual can be affected by the outcomes of the organization objectives and decisions (Khanyile, 2018). In order to determine the stakeholders in HEIs, it is recommended that the purpose and objectives of the institution as well as management responsibility towards the stakeholders should be identified.…”