Essentials of Healthcare Marketing

Abstract

This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the literature [1,2,3] (Balogun and Ogunnaike, 2017; Awaand Eze, 2013) on elements of health care marketing, to establish its scope and to identify its gaps in various studies literature and to make further recommendations related to this field. Practitioners and researchers are slowly and gradually recognizing and identifying the importance of health care marketing for the growth of this industry. However, all have not yet embraced the methodical application of marketing theories. The data, which is available on diversity of service providers, different care services that are available and their comparative and respective impact on health care marketing have limitations.

Marketing 4.0 dalam Pelayanan Kesehatan: Tinjauan Literatur terhadap Transformasi Digital dan Strategi Pemasaran: Literature Review

“…Peran pemasaran sangat krusial dalam membantu para profesional pemberi layanan kesehatan untuk mengembangkan, menghadirkan, dan memberikan nilai kepada target pasar mereka. Saat ini, pasien semakin menyadari kebutuhan kesehatan mereka, sehingga peran pemasaran dalam industri pelayanan kesehatan juga menjadi semakin signifikan dalam meningkatkan kesuksesan sektor ini, termasuk rumah sakit (22).…”

Marketing Technique in Healthcare Services: A Narrative Review

“…24 Additionally, the application of lean methodology can be used to streamline processes, eliminate wasteful practices, reduce variation, and improve the utilisation of hospital resources. 32 The aim of marketing in healthcare is to increase public satisfaction, provide highquality medical care, and improve standard of living. 33 However, there are limitations in the available data on the diversity of service providers and the impact of different care services on healthcare marketing.…”

Editorial

“…Marketing y comunicación sanitaria: Marketing social sanitario y divulgación de temas de salud a través de la prensa, radio y televisión locales, así como el uso de exhibiciones, exhibiciones y literatura publicitarias (Beato & Telfer, 2010;Feely & Chen, 2013;Frederiksen et al, 1984;Grier & Bryant,2005;Griffiths et al, 2009;Stellefson et al, 2020;Syed, et al, 2021). Servicios de protección sanitaria: Servicios socio-sanitarios, por ejemplo, la provisión de ayudas para la movilidad de personas discapacitadas y de viviendas tuteladas para grupos vulnerables (como personas con problemas de salud mental; o personas ancianas).…”