Essentials of Marketing Research: Putting Research into
                    Practice

Clow, Kenneth E.; James, Karen

doi:10.4135/9781483384726

Cited by 41 publications

(47 citation statements)

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“…The survey and interview templates were based on guidelines from Clow & James (2014) and Kvale (2007), respectively. Several issues were identified when analysing the results.…”

Section: Validity Of the Studymentioning

confidence: 99%

Requirements set by Swedish municipalities to promote construction with low climate change impact

Francart

Larsson

Malmqvist

et al. 2019

Journal of Cleaner Production

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“…The survey and interview templates were based on guidelines from Clow & James (2014) and Kvale (2007), respectively. Several issues were identified when analysing the results.…”

Section: Validity Of the Studymentioning

confidence: 99%

Requirements set by Swedish municipalities to promote construction with low climate change impact

Francart

Larsson

Malmqvist

et al. 2019

Journal of Cleaner Production

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“…It should be noted, however, that a single question is not a good measure of risk perception, self-efficacy, or a set of behaviors. This is a weakness of the current study, but we mainly used dichotomous questions that are simple to understand, easy in data collection, and do not allow ambivalent answers [31]. Despite the fact that the dichotomous questions fail to capture any intensity of feeling, the aim was to cover a large number of variables as independent variables for predicting importance of personal safety and safe behavior of farmers.…”

Section: Questionnaire and Data Collectionmentioning

confidence: 99%

Drivers of Personal Safety in Agriculture: A Case Study with Pesticide Operators

2019

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Agriculture is a hazardous occupational industry for farmers and farm workers; therefore, decisions to improve safety in the working place require understanding behavior of farmers and farm workers and factors affecting it. This study examined factors influencing perceived importance of personal safety and safe behavior of farmers in terms of personal protective equipment (PPE) use in pesticide spraying. Data were collected from a previous survey of farmers in rural areas of northern Greece. Over half of the farmers (55.4%) perceived low importance of personal safety in pesticide spraying. Perceived importance of personal safety increased in young farmers, with high education level, and large land area as well as with high perception of risk, knowledge of pesticide toxicity, seminar in pesticide use, access to internet, and perceived usefulness of PPE. Most farmers showed unsafe behavior in PPE use in terms of using long-sleeved shirt, long pants, chemical resistant gloves, socks, and shoes (58.9%). Farmers perceived low risk of pesticides (65.2%), despite the fact that two out of three farmers (66.1%) perceived high usefulness of PPE. Safe behavior in pesticide use increased in young farmers, with high education level, and small land area as well as with high perception of risk, knowledge of pesticide toxicity, seminar in pesticide use, access to internet, and perceived usefulness of PPE. Binary logistic regression analysis showed that knowledge of pesticide toxicity, education, age, and farm size were significant predictors of perceived importance of personal safety. In addition, self-confidence in spraying, following colleagues’ behaviors, risk perception, knowledge of pesticide toxicity, and farm size were significant predictors of safe behavior in terms of PPE use during pesticide spraying. Findings highlight differences in how farmers perceive personal safety and how they finally respond in daily action with respect to personal safety measures. Perception of risk, knowledge of pesticide toxicity, and farm size were common significant predictors for both variables. Lifelong education targeting promotion of knowledge about pesticide risks among farmers should be always a priority.

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“…The researcher usedquota sampling to ensure that the respondents in KZN were suitably represented in the study. Clow and James (2014) explain that the purpose of a quota sample is to make sure that the sample contains the same number of the characteristics identified by the researcher and it is apparent in the population being studied. Individual mobile phone users were chosen using convenience sampling based on accessibility of respondents to the researcher.…”

Section: Methodsmentioning

confidence: 99%

E-Communication and Customer Satisfaction: a Case of the Mobile Telecommunications Industry in South Africa

Veerasamy

Govender

2017

JEBS

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Electronic communication (e-communication) refers to communicating by electronic means, especially over computer networks. Organisations use the internet to distribute valuable content in a variety of ways including e-newsletters, articles, videos, webinars, chats, live online events, social networks and forums. Customer satisfaction measures how well the expectations of a customer concerning a product or service provided by an organisation have been met. Customers can be satisfied with more than just the organisationâ€™s product offerings. Customers use the Internet to search for general information, instruction guides or tips that they consider interesting or valuable. They often base their buying decisions on what they find. Valuable content can result in positive advertising as customers share positive content-related experiences with others. It can also increase loyalty as customers start to view or perceive an organisation as an expert about industry-related topics. This paper examines the relationship between e-communication and customer satisfaction within the mobile telecommunications industry in South Africa. This research was quantitative, descriptive and cross sectional in nature. The study found that e-communication was being used by the majority of the service providers in the mobile telecommunications industry and that it led to increased customer satisfaction.

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Essentials of Marketing Research: Putting Research into Practice

Cited by 41 publications

References 0 publications

Requirements set by Swedish municipalities to promote construction with low climate change impact

Requirements set by Swedish municipalities to promote construction with low climate change impact

Drivers of Personal Safety in Agriculture: A Case Study with Pesticide Operators

E-Communication and Customer Satisfaction: a Case of the Mobile Telecommunications Industry in South Africa

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