Establishing a Global Halal Hub: In-Depth Interviews

Abstract

The purpose of this study is to explore the requirements needed for a country to establish itself as a global Halal hub. In this regard, this exploratory research paper uses a semi-structured indepth interview to obtain the perceptions of Halal experts about the requirements for establishing a Halal hub. The results of the study indicate that human capital, media, research and development, events, country's capability, public and governmental support, marketing strategy, and infrastructure comprise the vital requirements. Furthermore, from the perceptions of the experts, public and governmental support, marketing strategy, and human capital are the three most important requirements. Since this paper is an exploratory study, it provides some insights of the three experts on the establishing of a Halal hub. In addition, a quantitative study is an appropriate approach to implement the findings of this study empirically and to determine the effective components to establish a Halal hub in those countries that desire it. A practical implication of this study is the opening of a new window for any country that aspires to be a Halal hub. In this matter, this paper presents the key considerations in establishing a Halal hub for Halal certification bodies, companies and marketers involved in the Halal business. Moreover, this research attempts to influence the perceptions and attitudes of people of the country on the desirability of becoming a Halal hub, followed by a discussion on the development of a national brand. When the contribution of its people is high, a country stands the best chance of achieving its goal. Finally, this study is one of the first to seek the perceptions of experts about vital requirements that a country should pay more attention to if it wishes to establish a global Halal hub.

Religiosity, halal food consumption, and physical well-being: An extension of the TPB

“…Consumers with religious perceptions will prefer and buy more halal food, and they will resist getting involved in those activities against their religion's teaching and guidelines (Masnono, 2005;Schneider et al, 2011). Many researchers suggest that it is a religious duty to consume goods under Islamic jurisdiction and only permissible by God (Borzooei & Asgari, 2013;Hanzaee & Ramezani, 2011;Wilson et al, 2013). As a religion, Islam teaches its devotees to consume only halal foods (Riaz & Chaudry, 2004;Tieman & Hassan, 2015).…”

Analisis Faktor Kendala dalam PengajuanSertifikat Halal. (Studi Kasus: Pelaku Usaha Mikro, Kecil dan Menengah Makanan Beku diJabodetabek)

“…Sosialisasi secara intens tentang izin edar MD dan keamanan pangan diharapkan dapat mengubah persepsi tentang rumit dan mahalnya pengurusan izin edar MD sehingga manfaat dari memiliki izin edar MD dipahami dan diimplementasikan oleh UMKM. Borzooei et al (2013) mengemukakan bahwa perekonomian halal menjadi agenda masyarakat dan katalis perekonomian untuk solusi alternatif terbaik untuk sebagian besar krisis global. Organisasi yang berhasil meningkatkan kualitas produknya dapat meningkatkan produktivitas mereka dalam penetrasi pasar,untuk mencapai profitabilitas yang lebih tinggi (Husainet al2012).…”

Research on the Factors Influencing Halal Food Industry Internationalization: A Case Study of Ningxia (China)

“…Halal certification has been widely recognized as a core factor in the international expansion of halal food firms by many authors [1,9]. Indeed, halal food, as a kind of special food with strictly taboo and religious, has strict requirements for exports, only obtain the official halal certification admitted by the target country, can the products enter into its market successfully [10].…”