Establishing a link among total quality management, market orientation and organizational performance

Abstract

PurposeThis paper presents findings of a survey on total quality management (TQM) practices adopted by the Indian manufacturing organizations. The purpose of this paper is to test and establish the relationship between TQM practice and organizational performance (OP). This paper also aims to examine the impact of TQM practices on OP of Indian manufacturing organizations.Design/methodology/approachA survey questionnaire was developed and randomly distributed through e-mail to senior managers of 275 Indian manufacturing organizations. About 230 received questionnaires were used for data analysis. Response rate was 83.63 percent. In particular, hypotheses were developed to examine the effect of TQM on the OP of the manufacturing organizations. Cronbach's alpha reliability of questionnaire was analyzed using factor analysis. Rigorous literature review is enabled to construct structural measurement model, formulation of testable hypothesis and operationalization of constructs.FindingsIt is discovered that TQM has a positive and significant effect on the market orientation (MO). Similarly, the results showed that MO has a positive and significant effect on the OP. With regard to the relationship between TQM and OP, this study found that TQM significantly and positively affects the OP of Indian manufacturing organizations.Originality/valueThis study is a rare and unique empirical study that establishes a link among TQM, MO and OP. The study fulfills need of quality management practice and offers practical implications to Indian managers and motivates further research on the relationship between TQM and OP in Indian manufacturing organizations.

TQM and company performance: Review of literature and business practices 2015 - 2020

“…Bhaskar [8] je u svojoj studiji izneo rezultate istraživanja sprovedenih u 230 proizvodnih organizacija koji su pokazali da TQM ima pozitivan uticaj na tržišnu orijentaciju, kao i to da tržišna orijentacija ima posrednički i značajan uticaj na organizacione performanse. Studija je praktično ustanovila pozitivne odnose TQM-a u indijskim proizvodnim organizacijama prema organizacionim performansama.…”

“…Prodaja atraktivnih proizvoda po nižoj ceni iziskuje TQM i marketinške strategije, podršku organi-TEHNIKA -MENADŽMENT 71 (2021) 6 zacije. Prikupljanje, procena i deljenje informacija dobijenih sa tržišta unutar organizacije, stvara tržišno orijentisanu kulturu kojom se postiže konkurentnost na tržištu [8]. Strateškim inicijalnim procesom uspostavlja se operativna izvrsnost koja određuje efektivnost i efikasnost organizacionih performansi.…”

An instrument validation of TQM enablers and IT resources in Indian ICT organizations

“…Furthermore, many authors and researchers defined TQM as a process that leads to enhanced organization performance by focusing on different attributes such as leadership, organization culture, organization strategy, CS, CI, teamwork (TW), use of tools and techniques, etc. and play a vital role in the successful implementation of TQM (Kumar et al, 2018;Ferdousi, et al, 2018;Talib et al, 2019;Lobo et al, 2019;Bhaskar, 2020). Moreover, TQM philosophy highlights the role of internal suppliers and external customers to gain CI by the active involvement of employees in the business market (Chang, 2006;Kaur et al, 2020).…”

An empirical examination of the relationship between benchmarking, innovation culture and organisational performance using structural equation modelling

“…In terms of innovation, several scholars focused on RBV theory (Galende, 2006) as the theoretical framework to understand innovation (De Brentani et al, 2010;Todtling et al, 2009). The RBV postulates that the resources and capabilities of a firm are the fundamental determinants of competitive advantage (Bhaskar, 2020). Innovation capabilities are a part of organisational capabilities that concern the ability of a firm to innovate.…”