Establishing relation between production rate and product quality in a single-vendor multi-buyer supply chain model

Nandra, Richa; Marak, Kristina Rangsha; Kaur, Ramandeep; Dey, Bikash Koli; Majumder, Arunava

doi:10.1504/ijsoi.2021.10034347

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A VMI or consignment contract under dual-channel centralized supply chain with the modified customization policy can be an innovative research to be concerned. Furthermore, considering a humanitarian supply chain and social and environmental sustainability, the studies of Nandra et al [59] and Nandra et al [60] are one of the virtuous ways of extension of this study.…”

Section: Discussionmentioning

confidence: 92%

A Modified Customization Strategy in a Dual-Channel Supply Chain Model with Price-Sensitive Stochastic Demand and Distribution-Free Approach

Chauhan

Kumar

Jana³

et al. 2021

Mathematical Problems in Engineering

Self Cite

View full text Add to dashboard Cite

With the advancement of technology, many companies provide customization facilities to customers. This facility provides a vast variety to customers which enhances the level of customer satisfaction. This approach helps various technologically advanced companies to increase their profit. In this paper, a dual-channel supply chain model is developed with the aforementioned customization strategy with the target of increasing the profit of the firm. In dual-channel, the core or standard product is provided to the customer through a traditional retail channel, whereas the customized product is made available through the online channel. This article incorporates a modification in the existing dual-channel policy on the number of customers that switch between the offline and online channels. Moreover, a preassigned threshold value is also assumed which signifies the decrease in demand that takes place if the difference between the selling price of offline and online channels crosses a fixed specified threshold value. In addition to that, due to fluctuation and uncertainty of demand, both variability and randomness may occur simultaneously. Thus, the price-sensitive stochastic demand is considered to develop the dual-channel centralized supply chain model with customization. A max-min distribution-free approach is applied to deal with the randomness and variability of demand. The model is analyzed and validated with numerical experiments and graphical analysis. Consequently, the article concluded that it is better to adopt a dual-channel supply chain policy for better profitability than the traditional single-channel supply chain as this firm will be able to provide customized products to customers. Moreover, if the difference between the selling prices of the offline and online channels is greater than the preassigned threshold value, then the shifting of customers takes place depending upon the factor that which channel’s selling is less in comparison to another.

show abstract

Section: Discussionmentioning

confidence: 92%