Estado actual de la investigación sobre Segmentación de clientes y Flexibilidad de la cadena de suministro. El desafío futuro de la Microsegmentación

Novais, Luciano Romualdo; Marín, Juan Manuel Maqueira; Ortíz, Ángel

doi:10.37610/dyo.v0i0.507

Cited by 3 publications

(4 citation statements)

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“…The use of various bibliographic databases is a good practice in Systematic Literature Reviews carried out in the Operations Management area, which could reduce the publication bias (Thomé et al , 2016). Keyword selection was based on the concepts of SCF (Lummus et al , 2003), and MP/Customer Microsegmentation (Squire et al , 2006; Tien, 2011; Novais et al , 2017). Filters used in the paper identification process were determined so that the research keywords should appear in the papers’ titles, abstracts or keywords.…”

Section: Methodsmentioning

confidence: 99%

“…A strategy closely related to MP is the customer microsegmentation, which is defined as a set of plans that serve as a reference for business decision-making, to meet the individual customer requirements (Squire et al , 2006; Tien, 2011). Both MP and customer microsegmentation simultaneously consider real-time demand chains (customer knowledge) and supply chain management (goods and services) (Machado and Moraes, 2008; Novais et al , 2017). Although these strategies are closely linked, MP is more related to operations management (Squire et al , 2006; Hansotia, 2009; Purohit et al , 2016), while customer microsegmentation is more related to marketing.…”

Section: Introductionmentioning

confidence: 99%

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Supply chain flexibility and mass personalization: a systematic literature review

Novais

Marín

Bruque

2019

JBIM

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Purpose This paper aims to explore the current state of research on supply chain flexibility (SCF) and mass personalization (MP) to identify the literature findings to date, research gaps and to provide guidelines for future research in this area. Design/methodology/approach A systematic literature review of 64 papers was undertaken to address the use of SCF as a productive response to MP environments. The methodology used is made up of five steps: formulation of the research questions, identification of studies, selection and evaluation of studies, analysis and synthesis and presentation of the results. Findings Three main research topics have been identified: personalization levels and flexible processes in supply chain, where flexible processes in supply chain are analysed as a productive response to high levels of MP; supply chain collaborative processes for SCF and MP, where product co-creation and relationships between supply chain members is analysed; and SCF and MP enabling technologies, in which technologies to support MP implementation and SCF are considered. Each of these three main topics have been divided into research lines and research sublines that allowed identifying a positive relationship between the SCF and the MP strategies. Research limitations/implications Systematic literature review is a methodology reliable and recommended by a large number of scientific papers. However, it depends on available and accessible research studies and the researcher’s criteria. The selection of certain criteria for inclusion and exclusion of papers introduces publication bias, which should be considered an intrinsic limitation to systematic literature review. Originality/value The main literature findings in each research line and subline related to the SCF-MP relationship are identified and analysed. Furthermore, research gaps and further research lines in the SCF-MP area are highlighted. The information presented in this paper improves the literature on the advances in the SCF use as a productive response to MP environments.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Supply chain flexibility and mass personalization: a systematic literature review

Novais

Marín

Bruque

2019

JBIM

View full text Add to dashboard Cite

show abstract

“…The method also provides for the decomposition of the problem into parts and the study of each of them. An important tool of the method is the development and playback of various models of solutions using quantitative methods and computers [10]. The process of choosing a strategy consists of stages of development, refinement and analysis (evaluation).…”

Section: Discussionmentioning

confidence: 99%

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Vladimirovich¹

2019

IJATCSE

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The formation of a product promotion strategy in the modern turbulent conditions of the business environment is faced with the multifactorial task of searching for the target audience. Under these conditions, it is important to consider categories such as capital. The paradox of Bruno de Finetti at one time was used to study the ability of insurance companies to conduct business under uncertainty. In modern conditions of a turbulent environment for entrepreneurship, simple farms fall under this category, which makes one think about the inevitability of bankruptcy of enterprises, which was previously proved mathematically. Many different business models are ready to adapt to modern conditions, but not many are ready for such transformations.

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“…Method of alternatives -This method improves the quality of the work performed by objectifying the procedure for choosing a method of solving a specific problem, because when it is used, different alternatives, options for action, answering a question, options for solving the problem are put forward; then these options/alternatives are discussed (for example, by a group of experts and with the involvement of a wide range of practitioners) for the final choice of the optimal solution [10].…”

Section: Methodsmentioning

confidence: 99%

Dependence of Adequacy of Methods of Micro-Segmentation of Network Users on Macro-Segmentation Errors

Vladimirovich¹

2019

IJATCSE

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Currently, market relations are forced to improve the quality of products, to expand the range, to make demands on the optimal price level. The question of choosing groups of buyers, the target audience is Central to the success of organizations. The article deals with the methods of market segmentation and the analysis of the consequences of macro-segmentation errors on the microsegmentation of consumers.

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Estado actual de la investigación sobre Segmentación de clientes y Flexibilidad de la cadena de suministro. El desafío futuro de la Microsegmentación

Cited by 3 publications

References 54 publications

Supply chain flexibility and mass personalization: a systematic literature review

Supply chain flexibility and mass personalization: a systematic literature review

Formation of a Product Promotion Strategy Based on the Analysis of the Behavior of Network Users Through the Bruno de Finetti Paradox

Dependence of Adequacy of Methods of Micro-Segmentation of Network Users on Macro-Segmentation Errors

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