I show that a functional representation of self-similarity (as the one occurring in fractals) is provided by squeezed coherent states. In this way, the dissipative model of brain is shown to account for the self-similarity in brain background activity suggested by power-law distributions of power spectral densities of electrocorticograms. I also briefly discuss the action-perception cycle in the dissipative model with reference to intentionality in terms of trajectories in the memory state space.