“…There is a growing body of literature that analyzes retail chain expansion where exit is extremely rare (e.g., Toivanen and Waterson, 2011;Beresteanu et al, 2010;Holmes, 2011;Basker et al, 2012). There are studies that investigate store location in retail markets that mostly build on static models (e.g., Seim, 2006;Jia, 2008;Nishida, 2010;Holmes, 2011;Orth, 2011;Ellickson et al, 2013). In Appendix D, we explicitly show how to account for location differentiation in our dynamic framework (Davis, 2006;Seim, 2006).…”