“…Therefore, for the evaluation of non-market goods, authors have indicated over the past two decades that CE has efficiencies and advantages surpassing the CVM [1,6,[13][14][15][16]. Furthermore, the CE model can capture respondents' preferences for potential quality improvement programs [13,[17][18][19], disclose multiple attributes and levels from empirical results that can be incorporated into policy making, and generate useful information for budget allocations based on specific topics [13,[16][17][18]. The MWTP is capable of capturing tourists' preferences regarding recreational and cultural aspects of experience activities or in ecotourism valuation fields [1,3,6,14,15,[17][18][19].…”