2008
DOI: 10.1017/s193143610000119x
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Estimating the Demand for Wine Using Instrumental Variable Techniques

Abstract: The demand for wine is generally estimated on an aggregate level as a single commodity. However, as recent history shows us, the demand for wine not only varies considerably by varietal, but also by price point within each varietal. As a result, although estimates of the demand for wine may be benefi cial to the wine industry as a whole, they provide little benefi t to individual wine producers. Using scan data of purchases from US retail chain stores, this paper uses store keeping unit (sku) level data to ove… Show more

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Cited by 11 publications
(17 citation statements)
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“…In the wine choice literature, endogeneity has been explicitly controlled for mostly in the context of aggregate demand models. Cuellar & Huffman (2008) To the best of our knowledge, only two papers deal with the endogeneity problem when modelling wine demand at the individual level using stated choice experiments. In particular, although Appleby et al (2012) do not mention endogeneity explicitly, their approach can be seen as using Wine Spectator's ratings as a proxy for quality, yielding reasonable results.…”
Section: Endogeneity In the Foods And Beverages Literaturementioning
confidence: 99%
“…In the wine choice literature, endogeneity has been explicitly controlled for mostly in the context of aggregate demand models. Cuellar & Huffman (2008) To the best of our knowledge, only two papers deal with the endogeneity problem when modelling wine demand at the individual level using stated choice experiments. In particular, although Appleby et al (2012) do not mention endogeneity explicitly, their approach can be seen as using Wine Spectator's ratings as a proxy for quality, yielding reasonable results.…”
Section: Endogeneity In the Foods And Beverages Literaturementioning
confidence: 99%
“…Demand for wine is generated using the instrumental variable (IV) regression formula (1), introduced by [Cuellar, S. S., & Huffman, R., 2009], where the wine Figure 4 Arena Model for the Hybrid Model demand vary for price and income changes for the period. Random data are generated for the price and income using the Research Randomizer, a random number generator.…”
Section: Data Generation For Simulation Modelsmentioning
confidence: 99%
“…Much as the concentration of fiber or B vitamins is likely to differ across beer varieties, production methods and inputs vary with the quality of wine. Moreover, wine demand can change substantially based on price points (Cuellar and Huffman, 2008; Nelson, 2013). Hence, we use price per liter to categorize all wine purchases in our data as jug, table, premium, or ultrapremium 3…”
Section: Data and Statisticsmentioning
confidence: 99%