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AbstractMany developing countries have adopted the market approach for expanding the supply of child care, but little is known about the economic behavior of independent providers. This paper draws on uniquely rich administrative data on child care centers and their inputs from São Paulo to examine the role of local household income in shaping the entry and quality choices of private suppliers. It documents three main facts: (1) entry rates are considerably higher in high-income districts; (2) the quality of provision-as measured by teachers' schooling, group size and equipment-is highly heterogeneous across space and increases systematically with local household income; and (3) a considerable share of centers operates below recommended (but not regulated) quality standards, especially in low-income districts. These ndings accord with a model in which heterogeneous providers optimally adjust the quality of care to the willingness to pay for quality of local consumers. Market-driven heterogeneity in the quality of provision across space is a key consideration for understanding the effect of regulations on the supply of child care.JEL Classi cations: D12, I21, I28, L21, L26, L51, O15 Keywords: Child care markets, Entry, Product quality, Minimum quality standards Acknowledgments We would like to thank, without implicating, Eric Verhoogen for very helpful comments on an earlier draft. We are also grateful to Joseph Hotz for graciously sharing with us the data on U.S. regulations and Lidia Ferraz from INEP for help with the Brazilian microdata. The views expressed in this paper are exclusively those of the authors and not those of the Inter-American Development Bank.