“…Choice experiments are a survey-based technique used in several research fields that makes it possible to assess the preferences and willingness to pay economic agents, with respect to key characteristics (attributes). Choice experiments have been successfully applied to many research fields (such as marketing, health, transport and environmental economics) and in recent years they have been applied to tourism economics as well (Breffle and Morey, 2000;Huybers and Bennett, 2000;Papatheodorou, 2001;Morey et al, 2002;Alberini et al, 2003;Crouch and Louviere, 2004;Jaffry, 2005a, 2005b;Huybers, 2005;Brau and Cao, 2008;Massiani and Rosato, 2008;Brau et al, 2009;Figini et al, 2009;Figini and Vici, 2012). Choice experiments are not commonly used in cultural economics as other types of stated preference methods are often used.…”