We propose a new class of estimators for the population mean in the presence of non-response under two different cases and obtain the MSE equations of the proposed estimators for each case in theory. These theoretical equations are applied to a popular data set in literature and we see that the proposed class of estimators is more efficient than the traditional estimators, such as ratio-type and regression-type estimators in the presence of non-response for Case 1; whereas, for Case 2, the proposed estimators are also more efficient than the Unal and Kadilar (2021) (Unal, C. and Kadilar, C. 2021, Improved family of estimators using exponential function for the population mean in the presence of non-response, Communications in Statistics-Theory and Methods, 50, 1, 237-248.) exponential family of estimators that was more efficient than the traditional estimators for this data set.