To reduce sliding friction work and clutch judder, an adaptive method of torque characteristic in dual clutch transmission during launch phase is presented in this paper. The proposed approach provides a tool to identify the change of torque characteristic and adapt it in real time. Firstly, to reduce the influence of the error between the nominal engine torque and the actual engine torque, the estimator based on the extended Kalman filter is designed to estimate the transmitted torque of the dual-clutch transmission during launch phase. Furthermore, the torque characteristic adaptive method is presented by a combination of the estimator with the improved Least Square Method. Then, based on the established driveline model of the dual-clutch transmission, the torque characteristic adaptive method during launch phase is validated by MATLAB/Simulink. Finally, in order to further evaluate the application potential of the adaptive method, the experiments are conducted on a production vehicle equipped with the wet dual-clutch transmission. The simulation and experiment results show that the proposed algorithms work well.