Estudio del comportamiento de consumo del surfista español. Una aproximación desde la perspectiva profesional

Abstract

This article analyzes the practice and consumption of surfing in Spain in order to broaden the study of the Spanish surfer from a consumption perspective. Through a methodology of qualitative approach based on the realization of a panel of experts with the eight most representative managers of Spanish surfing brands and the celebration of four focus groups integrated by Spanish surfers, it is intended to know if both the practice as the consumption of this activity implies some kind of social implication in its condition as a space for collective identification. The results indicate that, although it is a fully socially developed sport, there is no evidence that its practice motivates or strengthens social ties between Spanish surfers.

Herramientas neurocomunicativas en el cine documental

“…También nos permite despertar emociones en el público, lo que potencia la retención del mensaje (Zacks, 2015;Gormaz, 2020). Emociones que tienen un impacto significativo en la retención y aprecio del mensaje por parte de la audiencia (Tinoco-Egas et al, 2020). López (2014 recoge la repetición y el empleo del refuerzo negativo/positivo como otra medida del campo neurocomunicativo, siempre con el caveat de ésta no puede ser monótona si se espera un resultado duradero (Gómez, 2019, p. 200).…”