Estudos de Tendências: contributo para uma abordagem de análise e gestão da cultura

Gomes, Nelson Pinheiro; Cohen, Suzana Amarante de Mendonça; Flores, Ana Marta Moreira

doi:10.5965/1982615x11222018049

Cited by 15 publications

(15 citation statements)

References 5 publications

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“…Isto não só pressupõe a separação entre a tendência sociocultural e os objetos que tangibilizam essa mesma tendência, tal como Gomes et al (2018) indicaram; como também sublinha o estado de fluxo em que as tendências se encontram.…”

Section: Análise De Tendências Socioculturaisunclassified

Uma abordagem a tendências socioculturais pela análise de conteúdo: a narrativa audiovisual em contexto de estudo de caso

Gomes

2022

Anglo Saxonica

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O presente artigo explora o papel de obras e narrativas audiovisuais como indicadores de mentalidades emergentes e de tendências em desenvolvimento. Cada vez mais, as ofertas de produções culturais audiovisuais apontam para preferências em termos de gostos e para ideias que se materializam e normalizam tanto em comunidades de nicho como num contexto massificado. Mediante uma abordagem de análise de conteúdo em profundidade, apresentamos a série norte americana audiovisual South Park como um estudo de caso. A premissa e os consequentes resultados da investigação apontam para a capacidade desta produção, ao longo de várias décadas, traduzir mudanças em mentalidades, representações, práticas e objetos que dão lugar a macro e micro padrões. Desta forma, pretende-se sublinhar o importante papel a desempenhar por estas fontes na análise de tendências socioculturais.

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Section: Análise De Tendências Socioculturaisunclassified

Uma abordagem a tendências socioculturais pela análise de conteúdo: a narrativa audiovisual em contexto de estudo de caso

Gomes

2022

Anglo Saxonica

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“…Does it have a creative impact? (DRAGT, 2017;GOMES, COHEN, FLORES, 2018). At this time, you can use the tool lean cards, by adapting them according to the key questions, offering a space with quick and objective answers about that signal.…”

Section: Data Interpretation -Visual Management Applied To Trend Analysismentioning

confidence: 99%

Contributions of visual management to trend analysis

Felippe¹,

Rech²,

Silveira³

2021

ModaPalavra

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This text, an integral fragment of the ongoing master's research, has as main theme the theoretical-conceptual approach between trends and visual management, aiming to qualify the trend analysis method proposed by Dragt (2017) from principles and tools of visual management . In methodological terms, the article is designed in the moments of conceptualizing important terms through the Bibliographic Review, as well as the collection, reduction, categorization and interpretation of data via Qualitative Data Analysis. Furthermore, the text is classified as being of a basic, qualitative nature and with descriptive objectives. The results achieved demonstrate that the principles and tools of visual management add different advantages to the process, such as innovation, agility and encouraging the collaboration of the participants of those involved in the analysis of trends.

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“…Leonardo Jacques Gammal Zeitune Creative economy and COVID-19: the post crisis trends in Brazil and globally According to Gomes, Cohen & Flores (2018), trends studies are introduced as a transdisciplinary area, integrating concepts, perspectives and methodologies of the Culture Studies, Anthropology, Marketing, Design, among others. In a synthetic way, the object of study concerns with the various manifestations associated with social behaviors, that is, seeks to identify and monitor practices, rituals, representations and speeches -linked to certain artifacts, in order to understand emerging behaviors and mentalities.…”

Section: Creative Economy and Covid-19mentioning

confidence: 99%

“…In a synthetic way, the object of study concerns with the various manifestations associated with social behaviors, that is, seeks to identify and monitor practices, rituals, representations and speeches -linked to certain artifacts, in order to understand emerging behaviors and mentalities. (GOMES, COHEN, FLORES, 2018).…”

Section: Creative Economy and Covid-19mentioning

confidence: 99%

Creative economy and Covid-19: the post crisis trends in Brazil and globally

Zeitune

2020

DIÁLOGO

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This article aims to introduce reflections on post Covid-19 crisis trends for the Creative Economy sector. The main argument is that the trends have changed due to coronavirus pandemic, causing a strong global economic crisis. For this purpose, a desk research was carried out - both bibliographical, regarding the central themes, for the construction of the theoretical reflection presented, and of documents (newspaper and magazine articles) about the Covid-19 pandemic impact on the Creative Economy sector and alternatives that Brazilian and foreign entrepreneurs had to find in order to circumvent the crisis caused by Covid-19 Keywords: creative economy, Covid-19, pandemic, crisis, trends

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Estudos de Tendências: contributo para uma abordagem de análise e gestão da cultura

Cited by 15 publications

References 5 publications

Uma abordagem a tendências socioculturais pela análise de conteúdo: a narrativa audiovisual em contexto de estudo de caso

Uma abordagem a tendências socioculturais pela análise de conteúdo: a narrativa audiovisual em contexto de estudo de caso

Contributions of visual management to trend analysis

Creative economy and Covid-19: the post crisis trends in Brazil and globally

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