The understanding of the fundamental properties and processes of chemoresistive gas sensors based on semiconducting metal oxides is driven by the available characterization techniques and sophisticated approaches used to identify structure-function-relationships. This article summarizes trends and advances in the characterization of gas sensing materials based on semiconducting metal oxides, giving a unique overview of the state of the art methodology used in this field. The focus is set on spectroscopic techniques, but the presented concepts apply to other characterization methods, such as electronic, imaging or diffraction-based techniques. The presented concepts are relevant for academic research as well as for improving R&D approaches in industry.