blood alcohol concentrations to 0.000 and 0.050% faster than normal levels of dissolved oxygen in alcohol.The oxygen-enriched spirit Soju, launched in 2007, contains 19.5% (v ⁄ v) ethanol and is the most popular alcoholic drink in Korea. The concentration of dissolved oxygen in this alcoholic beverage can be increased to 25 ppm by the patented method of Sunyang Co., Ltd., Korea. Recently, there has been extensive publicity surrounding the suggestion that a high concentration of dissolved oxygen in alcohol may help reduce alcohol-related side effects; however, scientific evidence for this claim is lacking. Therefore, we investigated the effect of dissolved oxygen on the pharmacokinetics of alcohol in healthy volunteers (Baek et al., 2010). We found that elevated dissolved oxygen concentrations in alcoholic drinks shortened the time required for the blood alcohol concentration (BAC) to reach 0.000% or 0.050%, without causing a significant difference in the maximum BAC (C max ) or the time to reach the maximum BAC (T max ) after alcohol ingestion.The publication of our results in Alcoholism: Clinical and Experimental Research has created worldwide interest, and Lachenmeier and Rehm (2010) have provided some valuable comments on the article. In this reply, we respond to these remarks and describe some supplementary results, which further explain the effects of different concentrations of dissolved oxygen on alcohol pharmacokinetics.The conclusion of our research was that high concentrations of dissolved oxygen (20 or 25 ppm) in alcoholic beverages decrease the time required to reach a BAC of 0.000 or 0.050%, compared with the time required after consumption of alcoholic beverages containing a normal concentration of dissolved oxygen (8 ppm). These data imply a shorter time required for sobering up. In support of this, previous studies have found that the elimination rate of ethanol was increased by 60% in monkeys which received oxygenated drinking water (Hyva¨rinen et al., 1978); increased oxidation of ethanol in animals was accompanied by a higher level of total hepatic oxygen utilization after chronic ethanol administration (Israel et al., 1977); and ethanol oxidation in isolated perfused rat liver was elevated in the presence of an increased partial pressure of oxygen in the aerating medium (Gordon, 1968;Videla and Israel, 1970).In contrast, other studies have reported no significant differences in the pharmacokinetics of alcohol between normal groups and those receiving increased levels of oxygen by inhalation or in drinking water (Fleming and Reynolds, 1935;Laakso et al., 1979;Maring and von Wartburg, 1980). However, as these data were reported more than 20 years ago, it is reasonable to assume that our clinical study represents a higher level of scientific efficacy. Our methodologies and analyses were more advanced, and the use of a randomized, 2-period cross-over design minimized variability. Furthermore, while the numbers of human or animal subjects in the earlier studies were minimal, the sample size in ou...