Direct ethanol fuel cells are a promising technology for clean energy production. The ethanol oxidation reaction (EOR) is surface sensitive and, hence, the study of single‐crystal electrodes provides fundamental knowledge of the different activity of the metal crystal planes. However, for practical applications, metal nanoparticles dispersed on a porous support are generally used to enhance the efficiency and to reduce the catalyst cost. Although some research has been devoted to the development of shape‐controlled nanoparticles, the finding of an efficient, cost‐effective, and easily scaled‐up catalytic system remains a challenge. Furthermore, the use of a suitable support with a well‐defined nanoarchitecture is essential for the control of the catalyst reactivity. In this Review, a general overview of the performance of single‐crystal electrodes and unsupported/supported shape‐controlled nanoparticles for the EOR is presented, paying special attention to Pt surfaces. Finally, the major challenges and directions for future research are also discussed to guide the design of efficient shape‐controlled catalysts for the EOR.