Alcohol has been documented to be an excellent stimulator of calcitonin secretion in patients with C‐cell hyperplasia and medullary thyroid carcinoma (MTC). We, therefore, investigated the effects of 3–9% ethyl alcohol (ethanol) on the binding of tracer quantities of125I‐labeled bovine thyroid‐stimulating hormone (125I‐bTSH) to its receptor in normal and neoplastic thyroid tissue as well as its effects on adenylate cyclase (AC) stimulation in an 8,000 × g particulate fraction from normal and neoplastic nonmedullary thyroid tissue from 10 patients (20 specimens). We also studied the effect of ethanol on AC activity in 16 other nonthyroidal tissues (5 parathyroid adenoma, 1 pheochromocytoma, 1 sarcoma, and normal and neoplastic breast, kidney, parotid, and colon). These studies demonstrated that ethanol increased the binding of125I‐bTSH to normal and neoplastic thyroid tissue. It also increased AC activity in all but 3 of the 20 thyroid tissues and in all but 3 of the 16 nonthyroid tissues [thyroid basal 20.9±7.1, ethanol maximum 45.9±12.3 (p<0.025); nonthyroid basal 83.0 ±21.5, ethanol maximum 137±31.1 (p<0.01) in picomoles/30 min per mg protein]. This increase was dose dependent over a range of 3–9% ethanol. There was no difference in the degree of ethanol stimulation of AC between normal (28.7±16.3) and neoplastic (21.4±7.8) thyroid or between normal (89.0±8.9) and neoplastic (75.2±23.7) nonthyroid tissues. When ethanol (5%) was given along with TSH, sodium fluoride, Gpp(NH)p, or forskolin, there was a greater increase in AC activity than when no alcohol was present. The combined effect of TSH and ethanol (140.1±49.4) at maximal concentrations was comparable or greater than the result when TSH and ethanol were added separately (121.5±41.8). Thus, ethanol stimulates TSH binding and also activates AC in nearly all normal and neoplastic human tissues. This may be important biologically as well as experimentally since some compounds used in AC assays (in particular, forskolin) are dissolved in ethanol.