Ethical Approaches to Lifestyle Campaigns

Bouman, Martine; Brown, William J.

doi:10.1080/08900521003598439

Cited by 7 publications

(5 citation statements)

References 50 publications

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“…A similar argument against Rawls comes from Bouman and Brown (2010), who argued that while Rawls's contractarian approach "improves the ethical footing" of public relations lifestyle campaigns, it still falls short of what is needed because consequences to individuals often matter more than larger senses of societal justice. Both called for communitarian approaches to public relations ethics, which focus more on stakeholders than justice.…”

Section: Public Relations Standards and Codes Do Not Place A Direct Ementioning

confidence: 92%

Public Relations and Rawls: An Ill-Fitting Veil to Wear

Roberts

2012

Journal of Mass Media Ethics

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Section: Public Relations Standards and Codes Do Not Place A Direct Ementioning

confidence: 92%

Public Relations and Rawls: An Ill-Fitting Veil to Wear

Roberts

2012

Journal of Mass Media Ethics

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“…Ethical issues also refer to the equal availability of promotional material for all segments of the population, through various media, which is reflected in the possibility of increasing the literacy of the population in the use of certain media (e.g., digital medina), thus enabling the effective use of health promotion material [18,19].…”

Section: Etička Pitanja U Promociji Zdravljamentioning

confidence: 99%

“…It is considered that, in all situations when healthcare services are provided to patients, the patient should be educated on the right choices necessary for attaining the highest level of health and instructed to take responsibility for their Etička pitanja se odnose i na jednaku dostupnost promotivnog materijala svim slojevima stanovništva, putem različitih medija, što se reflektuje na mogućnost povećanja pismenosti stanovništva u korišćenju odgovarajućih medija, npr. digitalnih, čime se omogućava efektivno korišćenje zdravstveno-promotivnog materijala [18,19].…”

Section: Approaches To Resolving Ethical Issues In Health Promotionunclassified

Ethical practice of health care professionals in health promotion

Šiljak,

Boričić,

Tošić

2023

Srpski medicinski časopis Lekarske komore

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Health promotion as a process of empowering individuals to improve health in the social environment is based on ethical principles in medical practice and public health and on the responsibility of the social community. Whereas medical ethics dictates the observance of the principles of justice, equality, beneficence, and the respect for patient rights, freedom and personal choice in the process of achieving health care, the patient's environment can cause 'negative freedom', stigmatization or restriction of choice, while the provision of an environment that promotes health is primarily considered to be the responsibility of health workers. This review paper deals with the contemporary ethical issues and moral dilemmas that health workers face during health promotion initiatives, whose aim is to enable community residents to make a good personal choice regarding behavior that can help preserve and improve health ("healthy choice"), and to motivate them to achieve their full health potential even when their environment imposes or stimulates different choices. In the reviewed literature, special emphasis is given to the choices that the community regulates in terms of ensuring the realization of the rights and freedoms of patients and the timely dissemination of information, in the context of clinical practice.

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“…Six articles described media campaigns used to share public information to educate and raise awareness among target individuals and populations about the hazards of using alcohol and tobacco products [80], raise awareness and educate about reducing sugary beverages [94] and dietary salt [95] or encourage individuals and populations to engage in healthy lifestyle behaviors [77,95,97]. Bouman and Brown 2010 [77] described that lifestyle campaigns could promote health by building awareness and influencing the public's attitudes, beliefs, values or behaviors. Three articles noted at least one kind of theory or framework used in the design of health education [95]; public information [97]; and lifestyle campaigns [77].…”

Section: Public Information Awareness Health Education or Health Prom...mentioning

confidence: 99%

“…Bouman and Brown 2010 [77] described that lifestyle campaigns could promote health by building awareness and influencing the public's attitudes, beliefs, values or behaviors. Three articles noted at least one kind of theory or framework used in the design of health education [95]; public information [97]; and lifestyle campaigns [77].…”

Section: Public Information Awareness Health Education or Health Prom...mentioning

confidence: 99%

A Systematic Scoping Review of Media Campaigns to Develop a Typology to Evaluate Their Collective Impact on Promoting Healthy Hydration Behaviors and Reducing Sugary Beverage Health Risks

Kraak

Stanley

2021

IJERPH

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Interventions to discourage sugary beverages and encourage water consumption have produced modest and unsustainable behavioral changes to reduce obesity and noncommunicable disease risks. This systematic scoping review examined media campaigns to develop a typology to support healthy hydration nonalcoholic beverage behaviors. Our three-step methodology included the following: (1) review and summarize expert-recommended healthy beverage guidelines; (2) review six English-language electronic databases guided by PRISMA to describe existing campaign types by issue, goal and underlying theory; and (3) develop a media campaign typology to support policies, systems and environments to encourage healthy hydration behaviors. Results showed no international consensus for healthy beverage guidelines, though we describe expert-recommended healthy beverage guidelines for the United States. Of 909 records identified, we included 24 articles describing distinct media campaigns and nine sources that defined models, schemes or taxonomies. The final media campaign typology included: (1) corporate advertising, marketing or entertainment; (2) corporate social responsibility, public relations/cause marketing; (3) social marketing; (4) public information, awareness, education/ health promotion; (5) media advocacy/countermarketing; and (6) political or public policy. This proof-of-concept media campaign typology can be used to evaluate their collective impact and support for a social change movement to reduce sugary beverage health risks and to encourage healthy hydration behaviors.

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Ethical Approaches to Lifestyle Campaigns

Cited by 7 publications

References 50 publications

Public Relations and Rawls: An Ill-Fitting Veil to Wear

Public Relations and Rawls: An Ill-Fitting Veil to Wear

Ethical practice of health care professionals in health promotion

A Systematic Scoping Review of Media Campaigns to Develop a Typology to Evaluate Their Collective Impact on Promoting Healthy Hydration Behaviors and Reducing Sugary Beverage Health Risks

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