2021
DOI: 10.1007/s10551-021-05015-8
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Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights

Abstract: Since the introduction of Ethereum in 2015, blockchain technology (BT) has been evolving, and BT has been associated with the concept of the sharing economy by business academics. Despite the marketing research on the sharing economy that has been extensively conducted in the last decade, the linkage between BT and ethical marketing in the sharing economy remains unclear. Through a systematic literature review of 163 articles and a co-citation analysis, this study identifies the key elements of blockchain capa… Show more

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Cited by 82 publications
(50 citation statements)
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References 149 publications
(229 reference statements)
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“…Integrating a new application with new technologies is inevitable. Accessible cars will make sharing a more egalitarian transportation option [58]. Integrating e-car-sharing, e-scooter, and e-sharing economy into the metaverse (e.g.…”
Section: Discussionmentioning
confidence: 99%
“…Integrating a new application with new technologies is inevitable. Accessible cars will make sharing a more egalitarian transportation option [58]. Integrating e-car-sharing, e-scooter, and e-sharing economy into the metaverse (e.g.…”
Section: Discussionmentioning
confidence: 99%
“…, 2018; Shukla et al. , 2021; Tan and Salo, 2021), transparency (Chen et al. , 2021; Francisco and Swanson, 2018; Hughes et al.…”
Section: Review Literaturementioning
confidence: 99%
“…Therefore, quantifying the value of design with BC enhanced IM drives HTD behavior and promotes achievement of SDGs. Interestingly, since new digital technologies contribute to the concept of the Metaverse in which resources connect the virtual digital world to the physical world [141], the properties of BC in the sharing economy creates sustainable business models in the Metaverse [142]. The future development trend of Health Metaverse is prospected in the way of quantifying the design value of BC enhanced IM including BIM, LIM, and CIM, and NFT management of digital art assets, which has certain social significance to achieve sustainable development from the field of digital health.…”
Section: Bc-based Non-fungible Token To Quantify the Value Of Art The...mentioning
confidence: 99%