Ethical Outcomes and Business Ethics: Toward Improving Business Ethics Education

Consumer attitudes towards luxury fashion apparel made in sweatshops

“…Researchers found that what is believed to be influencing consumers' purchase intention is often affected by their level of integrity towards the particular product (Laeequddin and Sardana 2010). It is believed that people who have high integrity are more likely to respond to ethical conduct by making ethical purchase decisions as compared to people who have low integrity (Floyd et al, 2013;Lewick and Bunker 1996). On the other hand, market researchers also believe that trust is sometimes the predominant influencer of what builds a person's integrity as people tend to react more proactively when they have trust in a particular thing or person (Lu, Zhao and Wang 2010).…”

The role of spirituality and ethics in higher education quality improvement

“…Benevolence is the most predominant ethical culture in decision making. Floyd et al (2013) write, "Employers conducted for the Association of American Colleges and Universities have found that 75 % of those surveyed felt that colleges and universities need to place greater emphasis on teaching students skills associated with the ability to connect choices and actions to ethical decisions (Hart Research Associates 2010, p. 2). The results show the ability of business schools to self-reflect and self-criticize, with regard to how they teach their students moral values, is more important in the Post-Enron era than it has ever been."…”

“…According to Floyd et al (2013), students are not learning what they require to compete for the jobs. Siegel and Watson (2013) argue on what students really learn in terms of civic responsibility.…”

Public Relations Student Perceptions of Ethics

“…For students, "the assessment always defines the actual curriculum" (Ramsden 1992, p. 187). In particular, complex assignments and real-client projects offered students the opportunity to apply their ethical learning (Fitch 2011); similarly business ethics educators identify that service learning teaches students about corporate citizenship and community service and engagement and therefore promotes ethical learning (Floyd, Xu, Atkins, & Caldwell 2013). Focus group participants perceived the emphasis on ethics generally in their public relations studies as important and valuable.…”

“…This finding confirms that many factors contribute to students' ethical development. From the student perspective, the capacity to negotiate ethics and professional responsibility is developmental and incremental, suggesting ethics should be scaffolded in the public relations curriculum and echoing recommendations in business ethics education literature (Swanson & Fisher 2008, Floyd, Xu, Atkins, & Caldwell 2013. In addition, educators should develop a context-sensitive approach, which addresses the reality of both multiculturalism and internationalisation in public relations today in higher education and in practice.…”