In the eleventh century AD, the Scandinavian countries were in the final stage of the process of conversion to Christianity. Local and regional processes of negotiations towards a Christian hegemony took various courses in different parts of Scandinavia. There are few substantial indications that social tensions resulted in violence. Rather, archaeological evidence indicates a gradual change. This paper highlights how these processes of negotiations were expressed by counter-hegemonic groups that took advantage of the affective affordances of runestones. By raising specific runestones, these non-Christian groups were part of an agonistic political process, as described by the political philosopher Chantal Mouffe.