Ethics and Neuromarketing

Thomas, Andrew R.; Pop, Nicolae Al.; Iorga, Ana Maria; Ducu, Cristian

doi:10.1007/978-3-319-45609-6

Cited by 22 publications

(2 citation statements)

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“…purchase manipulations have emerged (for an insightful discussion on "Consumer Surveillance and Ethical Concerns" see Nemorin and Gandy, 2017). These misconceptions (i.e., scientifically unsupported controversial anecdotes) influence the academic efficacy and practical utility of neuroscientific measurement techniques in understanding the human decisionmaking processes (Pop et al, 2014;Thomas et al, 2016;Lim, 2018). Although Pop et al (2014) clearly stated that "One of the most important challenges for companies who offer neuromarketing services is to stick to ethical principles when performing the investigations.…”

Section: Misconception Of Integrating Neuromarketing Into Clinical Experimentsmentioning

confidence: 99%

Contribution of Eye-Tracking to Study Cognitive Impairments Among Clinical Populations

Wolf

Ueda

2021

Front. Psychol.

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In the field of psychology, the merge of decision-theory and neuroscientific methods produces an array of scientifically recognized paradigms. For example, by exploring consumer’s eye-movement behavior, researchers aim to deepen the understanding of how patterns of retinal activation are being meaningfully transformed into visual experiences and connected with specific reactions (e.g., purchase). Notably, eye-movements provide knowledge of one’s homeostatic balance and gatekeep information that shape decisions. Hence, vision science investigates the quality of observed environments determined under various experimental conditions. Moreover, it answers questions on how human process visual stimuli and use gained information for a successful strategy to achieve certain goals. While capturing cognitive states with the support of the eye-trackers progresses at a relatively fast pace in decision-making research, measuring the visual performance of real-life tasks, which require complex cognitive skills, is tentatively translated into clinical experiments. Nevertheless, the potential of the human eye as a highly valuable source of biomarkers has been underlined. In this article, we aim to draw readers attention to decision-making experimental paradigms supported with eye-tracking technology among clinical populations. Such interdisciplinary approach may become an important component that will (i) help in objectively illustrating patient’s models of beliefs and values, (ii) support clinical interventions, and (iii) contribute to health services. It is possible that shortly, eye-movement data from decision-making experiments will grant the scientific community a greater understanding of mechanisms underlining mental states and consumption practices that medical professionals consider as obsessions, disorders or addiction.

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Section: Misconception Of Integrating Neuromarketing Into Clinical Experimentsmentioning

confidence: 99%

Contribution of Eye-Tracking to Study Cognitive Impairments Among Clinical Populations

Wolf

Ueda

2021

Front. Psychol.

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“…Висновки. Сучасні технології в нейромаркетингу допомагають отримати найбільш повну картину сприйняття споживачами рекламного повідомлення або веб-сайту, а так само простежити реакцію на ті чи інші інформаційні повідомлення, що надають послугу [3]. Коли маркетолог володіє інформацією про погляди цільової аудиторії, він має можливість розширити своє дослідження фокус-групами або глибинними інтерв'ю, щоб отримати як кількісні, так і якісні дані, а також зрозуміти мотиваційні характеристики респондентів.…”

Section: музикаunclassified