Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Nwachukwu, Saviour L. S.; Vitell, Scott J.; Gilbert, Faye W.; Barnes, James H.

doi:10.1016/s0148-2963(96)00146-4

Cited by 70 publications

(47 citation statements)

References 16 publications

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“…But there are several companies which are continuous engaged in advertising such product or services which are causing economic, physical, or psychological harm (McDaniel et al, [11]; Hill,[12]; Wallendorf, [13]; Nwachukwu et al, [14]). …”

Section: Background Informationmentioning

confidence: 99%

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Bilal¹,

Idrees²

2017

aeb

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A company importance can be changed by product-harm crisis (PHC). There are so many cases of PHC where weak response of the company's has resulted in negative effect on brand equity. Still less research studies were conducted on the effect of product-harm crises. The objective of this research is to investigate (a) the effect of PHC on customer's based brand equity (BE) (b) the moderating role of attitude towards brand (ATB) between PHC and BE. The population of this study consists of nine universities of Peshawar district offering business programs. Two universities were purposively selected. A sample of 200 undergraduate business students has been selected. After reading self-designed newspaper article by sampled undergraduate business students, questionnaires were filled on five and seven points' likert-scales. To investigate the effect of PHC on BE, simple linear regression was used. In order to measure the before and after effect of stone -walling response of a company on the relationship between PHC and BE, Wilcoxon signed-rank test was used. Also moderating effect of ATB was measured through SPSS. The overall results demonstrated that relationship between PHC and BE is statistically significant and negative. Additionally, the inclusion of ATB as a moderator has lessened the negative effects of PHC on BE. The effect of PHC on BE before stonewalling response was less negative as compared to after.

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Section: Background Informationmentioning

confidence: 99%

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Bilal¹,

Idrees²

2017

aeb

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“…Similarly, ads target at those with low sovereignty are perceived as less ethical than ads aiming at consumers perceived to have high sovereignty. Finally, ads for harmful products are perceived to be less ethical than ads for nonharmful products (Nwachukwu et al 1997 ).…”

Section: Advertisement Social Responsibilitymentioning

confidence: 99%

Media and Consumer Economic Wellbeing

Xiao

2015

Consumer Economic Wellbeing

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“…Companies that declined participation in the study were replaced by similar, randomly chosen companies performing the same economic activities and in the same geographical area. Non-response bias was analyzed (Nwachukwu, Vitell, Gilbert, & Barnes, 1997). Response effectiveness during the first round of interviews represented 80% of the sample; these results were compared with those of respondents included by replacement (20% of sample); according to t and chi-square tests, there were no significant differences between the groups.…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility: Its Effect on SMEs

Valdez-Juárez¹

2017

JMS

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In recent times, small and medium-sized companies (SMEs) have focused their activities on short-term financial results. Corporate social responsibility (CSR) is among the organizational practices currently being adopted by companies to increase their competitiveness. While some companies implement CSR out of curiosity or because it is aligned with their true social vocation, most embrace it to increase economic and financial performance. Whereas some theories support CSR practices and assert the great benefits these activities can yield, other theories state that management should not allocate resources to CSR actions. Focusing on SMEs, the present study sought to examine the effects of CSR on profitability from three perspectives: the social, the environmental, and the economic dimensions of social responsibility. The sample for this study included 81 companies in the industrial (54.3%) and services (45.7%) sectors operating in the south of the state of Sonora (Mexico). Data collection was carried out from August to November, 2013, and used a self-directed survey administered to company managers. Results were analyzed and validated using a variance-based statistical technique focused on structural equation models (SEM); the structured relationships were validated by partial least square (PLS) modeling using the SmartPLS Professional software (version 3.2.6). Our findings provide evidence that social and economic CSR activities have a positive influence on profitability in SMEs. This study contributes to the development of the main literature on CSR practices in their social, environmental, and economic dimensions: firm theory, sustainability theory, and stakeholder theory.

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Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Cited by 70 publications

References 16 publications

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Effect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand

Media and Consumer Economic Wellbeing

Corporate Social Responsibility: Its Effect on SMEs

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