Social media platforms have revolutionised the field of social research since they provide access to an enormous amount of user-generated data. However, the ethical issues that arise from using this data for research have become increasingly intricate. Research in social media offers both opportunities and challenges when it comes to negotiating ethical nuances within this dynamic and growing digital environment. This chapter prioritizes ethical considerations over empirical findings, aiming to elucidate the ethical issues inherent in using social media for research rather than presenting specific data or results. The focus is on fostering understanding and guiding responsible practices in the dynamic field of social media research. This chapter consists of four sections. The chapter covers ethical considerations, challenges, risks, and guidelines in social media research, emphasizing the need for interdisciplinary collaboration to develop effective strategies